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Coming to you from Missoula, MT, this is Joe Burnich with Big West Marketing and General Contractor Websites (https://generalcontractorwebsites.net/). Today, let’s focus on generating new leads for your home remodeling business. What can you do in person and also online to get that phone ringing off the hook? Let’s dig in:
First, getting out into the world, in person, developing friends in the industry, local companies and clients is a great way to build a network of referrals. This does take time and energy, but it is worth it. However, if you feel like taking a more behind-the-scenes strategy, let’s talk about your online presence.
Having an up to date website is the most important part. Make sure you have a bright, big logo with clearly defined services. Don’t batch all of you services on to one page, spread them out individually. This will show users and Google that you specialize in more than one area. You want people to immediately recognize who you are and what you do, without having to think. Include your phone number where a user can easily spot it.
Speaking of an updated website, also check to see if you website is mobile-friendly, that is, does your website look good on a smartphone or tablet? This is very important when it comes to ranking on Google and if a potential client is surfing the web on their phone, a mobile-friendly site will keep their attention.
The next step after updating your website is to register with Google and other online directories, like Yelp, YellowPages and Facebook. It is important to keep your company’s information consistent across all of these directories. This builds credibility with Google.
All of these steps build up to getting your company to rank on Google’s search results for your specific service. It will take some time, but in the long run, if your company appears in the top 3 search results for a specific service, your phone is going to be ringing off the hook. This is all a part of Google Search Engine Optimization or SEO.
If you have any questions or want to learn more about SEO and ranking on Google, give us a call 406-493-1881. Our team at Big West Marketing is here to boost your online presence and get new leads for your business.
Thanks for watching, again I’m Joe Burnich with Big West Marketing. Check out some of my other videos and subscribe to my channel to learn more! See you soon.